The Art of Artisan Baking and the Rich Culture of Cinnamon: A Behind-the-Scenes Look at TS Cinnies & More

Understanding Artisan Baking

Artisan baking has seen a remarkable resurgence in recent years, and cinnamon rolls have become a standout favourite among comfort-seeking food lovers. At TS Cinnies & More, this renewed interest is more than a trend—it is a craft rooted in thoughtful preparation, ingredient quality, and an appreciation for the cultural history of cinnamon. This behind-the-scenes look explores why cinnamon is trending again, how soft and fluffy rolls are crafted, and what goes into choosing the right flour, spices, and creams.

Why Cinnamon Is Trending Again

Cinnamon’s comeback in modern baking is tied to both nostalgia and wellness. Consumers are increasingly drawn to flavours that evoke warmth and familiarity, and cinnamon has long been associated with comfort foods across cultures. In addition, research on cinnamon’s potential health benefits—such as supporting digestion and helping regulate blood sugar levels—has contributed to renewed interest in cinnamon-based products [1].

Food trends in recent years show a shift toward “functional indulgence,” where people want desserts that taste good while also aligning with their wellness preferences [2]. Cinnamon fits naturally into this category. Its versatility also makes it appealing: it pairs well with both sweet and savoury dishes, allowing bakers to experiment with new combinations, toppings, and textures.

At TS Cinnies & More, cinnamon is not just a seasoning—it is part of the brand identity. Each batch is developed with attention to aroma, balance, and depth of flavour, celebrating both tradition and innovation in baking.

Behind the Scenes at TS Cinnies & More

Every cinnamon roll created at TS Cinnies & More begins with a focus on consistency, quality, and craftsmanship. The baking process typically starts early in the morning, when dough is mixed and rested to achieve the right elasticity and softness. Small-batch preparation ensures that each roll receives careful attention, from kneading to proofing and shaping.

The bakery’s approach also highlights healthier variations. Low-sugar glazes, fruit-based toppings, and gluten-free dough options are part of the evolving menu. This reflects a growing consumer interest in baked goods that support both enjoyment and wellbeing [3]. By integrating fresh fruits like strawberries, blueberries, and bananas into the topping selections, TS Cinnies & More taps into a broader trend of combining indulgence with nutritional value.

The Art of Crafting Soft & Fluffy Rolls

Achieving the signature softness of a cinnamon roll involves a balance of science and technique. The dough must be enriched with fats and dairy to create a tender crumb, and ingredients such as butter, eggs, and milk play key roles in creating structure and richness.

One of the most essential steps is proper proofing. Allowing the dough to rise at the right temperature and for the right amount of time helps develop air pockets that lead to a light, fluffy texture [4]. Over-proofing can result in collapsed rolls, while under-proofing leads to dense, doughy centers. Experienced bakers learn to recognise the visual and tactile cues that indicate readiness.

Another key element is rolling and shaping. Even thickness ensures even baking, while tight rolling helps create the signature spirals that hold cinnamon evenly throughout the pastry. When baked, these spirals create the distinct layers that cinnamon roll lovers appreciate.

Choosing the Right Ingredients: Flour, Cinnamon, and Creams

High-quality ingredients are central to the flavour and texture of artisan cinnamon rolls. At TS Cinnies & More, ingredient selection is intentional and guided by both taste and performance.

1. Flour

Bread flour or high-protein flour is often preferred for cinnamon rolls because its higher gluten content provides structure and elasticity [5]. This allows the dough to rise properly and maintain its shape during baking. Gluten-free variants require alternative flour blends, often incorporating rice flour, tapioca starch, and xanthan gum to simulate elasticity.

2. Cinnamon

Not all cinnamon is the same. The two most common types are Ceylon and Cassia.

• Ceylon (“true cinnamon”) has a lighter, more delicate flavour and is often favoured in premium baked goods [6].

• Cassia has a stronger, spicier profile commonly used in commercial baking.
  

Selecting the right cinnamon affects the overall profile of the roll. TS Cinnies & More typically aims for a warm, aromatic balance that complements the dough’s sweetness without overpowering it.

3. Creams and Glazes

Cream cheese frosting is a classic pairing for cinnamon rolls, and its quality significantly shapes the final product. Using fresh dairy and balanced sweetness ensures a smooth, tangy finish. For health-conscious variations, reduced-sugar or fruit-based glazes offer lighter alternatives that still provide richness and flavour [7].

A Culture Rooted in Craftsmanship

The renewed global appreciation for cinnamon rolls reflects a deeper movement toward handcrafted foods made with intention and care. TS Cinnies & More embodies this spirit by blending tradition with modern preferences, offering products that satisfy comfort cravings while aligning with contemporary wellness trends.

As cinnamon continues to trend upward in both flavour and function, artisan bakers like those at TS Cinnies & More will remain at the heart of celebrating its cultural significance — one soft, warm roll at a time.